Social media has become a very powerful communications tool and continues to grow exponentially. The military has definitely taken notice of the meteoric rise of platforms like Facebook and Twitter and have gotten into the game. Lindy Kyzer, a social media manager for the Department of the Army discusses how the Army is using these tools to get its message out to a larger and more diverse audience. She elaborates on how things have changed drastically with social media over the last year and since she last spoke with IDGA. Additionally, she discusses what the possible pitfalls and challenges of social media may be for a military organization and how the Army is working to overcome them.

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