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New York, NY – July 20, 2010– The Institute for Defense and Government Advancement (IDGA) is pleased to announce its 3^rd Social Media for Defense and Government Conference, scheduled for October 18 - 20, 2010 in Washington, DC.

Web 2.0 and Social Media strategies have been implemented throughout most of the government and the Department of Defense. However, simply having a Facebook page, Twitter account, YouTube channel or Linked In page is not enough; organizations and commands need to be strategic in developing and integrating communications strategies using social media.

IDGA’s Social Media for Defense and Government Conference will bring together key decision-makerswho are advocates of advancing the use of social media for the DoD and government. Speakers include Dr. Mark Drapeau, Director, Innovative SocialEngagement, Microsoft U.S. Public Sector (Twitter:@cheeky_geeky), CAPT John Kirby, USN, Special Assistant for Public Affairs to the Chairman of the Joint Chiefs of Staff, Office of the Chairman ofthe Joint Chiefs of Staff(Twitter: @thejointstaff), CAPT David Werner, USN, Communication Integration and Strategy, Navy Office of Information (Twitter: @NavyNews), Charles J. "Jack" Holt, APR, Sr. Strategist for Emerging Media, Office of the Secretary of Defense for Public Affairs (Twitter: @jack_holt), and MAJ Juanita Chang, USA, Director, Online and Social MediaDivision, Office of the Chief ofPublic Affairs, US Army (Twitter:@juanitachang), among others.

Attendees of IDGA’s 3^rd Social Media for Defense and Government will hearpowerful case studies that support the use of new media strategies for achieving organizational goals through a comprehensive social media approach. They will discover ways to establish metrics to justify more quantitatively how new media strategies have and will positively impact organization’s basic goals. Furthermore, attendees will learn how to police organization’s reputation in the online community and ensure a consistent message of organization’s presence through internal and external new media campaigns.

Join the discussion on Twitter @SocialMedia4Gov. With close to three thousand followers IDGA’s Social Media for Defense and Government leverages this new media channel to interact with speakers, engage in discussion, and ultimately learn more about what is new in the Social Media for defense and government field. Use hashtag #sm4gov to tweet your questions and comments for speakers and for @SocialMedia4Gov.  

In addition, join IDGA’s Social Media for Defense and Government other social media channels on:

Linked In - Social Media for Defense and Government (Official Group)

Facebook - Social Media for Defense and Government (Official Group) 

For more information on attending SocialMedia for Defense and Government, and to see a full list of subject matter, please visit:www.IDGASocialMedia.com or contact Alexa Deaton at alexa.deaton@idga.org.

The Institute for Defense & Government Advancement (IDGA) is a non-partisan information-based organization dedicated to the promotion of innovative ideas in public service and defense through live conferences and events.  We bring together speaker panels and events comprised of military and government professionals while attracting delegates with decision-making power from military, government, and defense industries.

In addition to our live events, IDGA also offers an online community dedicated to providing defense industry professionals with breaking news, business opportunities, introductions, podcasts, webinars, and presentations from key industry leaders.  Members of our online community are able to extend their live event experience and interact with the defense industry by leveraging the opportunity to network, share ideas, best practices, and business solutions.