Elements of Power in Afghanistan: Evaluating Influence
Influence is the ability to get people to do what you ask or tell them to. Consider how this works within a village or area and how people react when someone speaks or gives orders. There are many examples of people who have influence:
A local Mullah who preaches at the Mosque
A village elder who has lived within the same 15km of his house for 60 years
An insurgent leader whom the people know will send bad guys into the village at night to kill them if they don't cooperate
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