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Michael Rossini

Michael J. Rossini grew up in Quincy, Massachusetts, the son of US Army WWII and post Korea Conflict veterans, whose father was an avid outdoorsman and accomplished hunter. Mr. Rossini served in combat arms in the United States Army from 1983 to 1986 at Ft. Lewis, WA.  Upon leaving the service, Mr. Rossini attended engineering school at Wentworth Institute of Technology and later received his MBA from the FW Olin Graduate School of Business at Babson College. Presently, Mr. Rossini is the President/CEO of Coyote Brand Camouflage Incorporated, a Massachusetts-based company that specializes in the design and manufacture of modular camouflage systems for US warfighters.

One of the most daunting challenges to face the US Army in recent times is determining the most effective camouflage print for its soldiers. Here in the year 2010 the search continues with, the US Army seeking a more effective camouflage pattern for its uniforms. The current UCP/ACU, has received widespread criticism from soldiers and...Full Article »