On Social Media: Lessons for Defense Contractors From the U.S. Army

IDGA Editor

Defense contractors aiming to use social media to increase awareness and preference to survive and thrive can learn valuable lessons from one of the foremost social media marketers in the world: the U.S. Army. The use of social media by defense contractors is increasing. In the first ever report on defense industry social media by DefenceIQ, over 60% of defense contractors indicated that it is "essential" or "very important" that they step up their social media presence. Similarly, 58%...
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